When I was a proofreader in the book industry we used to have to read all sorts of books that were often quite traumatising and some would leave an impression. Criminal pathology was pretty nasty, lots of photos of murdered people basically. Management of the cleft palatte was also hard to see. But one we did was an advertising yearbook which wrote about successful campaigns - an insider's analysis so to speak. For the industry. I remember one chapter on the successful 'follow the bear' campaign for Hofmeister lager changing its image from 'Bear's piss' to a successful drink. One advertising piece of jargon was the industry slang term 2CP - short for 'two cunts in the pantry' about the type of commercial where one female would recommend another a product while in the kitchen. Cynical or what?
Ralphadeus. Music movies comics feature in this look at life from Somerset.
