This is I think this Somerset company's first tv ad and very attractive it is too - showing the work of bees gets a thumbs up here and whilst Thatcher's Gold isn't my favourite of their ciders I think it is a fine advert and a counter to the heavily marketed Irish cider of a few years ago. Why no regional accent on the voiceover? Somerset accents are used on other adverts at the moment why would they avoid this and go for a sort of middle England idiot?